BOUNTIFUL KEYCHAIN (GOLD) – JONATHAN YUEN

There are times when it’s difficult to convey a message to someone who has just lost a loved one or to just simply say, “I’m sorry” or “I love you”. These cards recreate the sender’s intended feeling visually through design where a worded message cannot. The series of cards rely heavily on visual effect, humour and fancy design effects were carefully measured to avoid turning the card into a gimmick and bordering on insensitivity.

The concept questions the basic assumption of a ruler as an accurate measuring instrument for an object. In this case, it is a measurement of the designer’s futile attempts at precision and perfection. He wishes to bring back a greater tolerance for imperfection and soul as technology is pulling the other way with measuring precision of near infinite decimal points. There were a total of fifteen attempts in sketching the ruler as accurately as possible.

Singlish has been and still is one of the most entertaining “languages” used and never fails to help visitors better understand our local culture. The Goldilocks Lah re-writing by Casey Chen, using Singlish to retell the classic stories. The Singlish titles by the author have been very well received. More than 10,000 copies sold locally since the first book was published in 2013.

The Goldilocks Lah, although is based on a children’s fairy tale, is “not suitable for children” due to its use of graphic language and broken English. The author exaggerated its use to show how funny Singlish can be. You can read about Goldilocks’ experiences with the 3 wolves in the book.

The Goldilocks Lah deviates slightly from the original story of the bears. Casey’s reason for using the wolves is a continuation of his first 2 titles. The Three Little Pigs Lah and The Red Riding Hood Lah have the same wolf “performing” and this time, you will find that the wolf is not the bad guy and also a chance to meet his family!